Sales vs Revenue management
Defining sales strategy and cooperation with project teams
• Organizational structure of the Sales Department, Revenue Management and Reservation Department
• Determining distribution channels (allotment, group sale, individual sale) and distribution policy
• Creating sales plans and forecasts (daily/monthly)
• Implementation of Yield management on a daily basis - how, when, where to start
• Defining the reporting policy
• Creating standard operative procedures for the activity of the Sales and Reservation Department and Revenue Management
Marketing
Product and brand positioning and placement
• Defining the marketing strategy
• Creating a marketing plan
• Strategic guidelines for online and offline advertising and activities
• Support and guidelines for the development of digital marketing and IT infrastructure
• Support and guidelines for in-house advertising in line with the brand guidelines
• Organizational structure of the Marketing Department
• Creating standard operative procedures for the Marketing Department
Operative business
Setting the budget for the new business season – defining revenues and costs of non-boarding expenses, defining other accommodation revenues, defining the budget for gross salaries per department in the hotel and direct costs per department, defining costs of energy products, consumables and other departmental expenses
• Planning of staff, hours worked and productivity per month and day, planning of servicing and maintenance, planning the supply of capital goods and small inventory for all hotel departments
• Analysis of achievements and undertaking corrective measures
• Relationship with guests and increasing their satisfaction
• Creating standard operative procedures for the activities of operative departments
• Defining room standard
• Organization and realization of staff training
Controlling
Creating the annual budget using the USALI method
• Creating daily and monthly reports for the Administration and Operative Management
• Tracking business financial results
• Analysis of operative costs during the month
• Defining report forms with included operative and financial indicators
• Preparing feasibility studies for the purposes of new investments and concession tenders
• Internal training of the Operative Management
